BIC ENEM
BIC reminds students that the right choice for ENEM is a black ballpoint pen with a transparent body.
A campaign for BIC during ENEM, Brazil's national high school exam, built around a simple but crucial rule: students must bring a black ballpoint pen with a transparent body.
Under the concept “Opção certa para o ENEM” (“The right choice for ENEM”), the campaign spread across digital out-of-home, social content, quizzes, stickers and gift kits — turning a reminder into a playful, ownable moment for the brand.
Client: BIC
Agency: XXXX
Creative Direction: XXXX
Art Direction: Ian Lucarelli
Copywriting: XXXX
