A VITAMINA QUE A TURMA PEDE
Lavitan teams up with Turma da Mônica in an animated campaign for kids' vitamins — the vitamin the gang asks for.
A campaign for Lavitan's kids' vitamins in partnership with Turma da Mônica, one of Brazil's most beloved comic universes.
With animation featuring the characters, “A vitamina que a turma pede” (“The vitamin the gang asks for”) speaks to children and parents at the same time, bringing the brand into a playful and familiar world.
Client: Cimed
Agency: Jotacom
Creative Direction: Luiz Barella
Art Direction: Ian Lucarelli
Animation: XXXX
Copywriting: XXXX
