NOVA ERA
A new chapter for Lavitan — a refreshed brand expression around the promise “Você melhor hoje e amanhã”.
A new era for Lavitan: a campaign introducing a refreshed brand expression around the promise “Você melhor hoje e amanhã” (“You, better today and tomorrow”).
The work rethinks how the brand shows up across film, motion and digital, with a lighter, more contemporary visual language.
Client: Cimed
Agency: Jotacom
Creative Direction: Luiz Barella
Art Direction: Ian Lucarelli
Copywriting: XXXX
Production: XXXX