DE VOLTA AO JOGO
A limited-edition Lavitan launched with Netflix's Squid Game, introduced through a 3D film inside the series' universe.
A special collaboration between Lavitan and Netflix's Squid Game to launch a limited-edition line inspired by the series, timed with the premiere of its second season.
The launch came to life through a 3D film that brings the iconic Squid Game sets — the colourful staircases, the guards and the doll — into Lavitan's visual world, plus key visuals and social content.
Client: Cimed
Agency: Jotacom
Creative Direction: Luiz Barella
Art Direction: Ian Lucarelli
3D: XXXX
Copywriting: XXXX
