Ian Lucarelli

IFOOD BENEFÍCIOS

IFOOD BENEFÍCIOS — SOCIAL  /  2025

Always-on social content for iFood Benefícios, turning everyday moments into short, playful formats around the card.

Always-on social content for iFood Benefícios, the benefits card from iFood. Throughout 2025, the brand's channels turned everyday moments — payday, office life, travel, Halloween, events — into short, playful formats that bring benefits closer to people's routines.

The work spans motion pieces, reels, carousels and banners, built on a consistent visual system around the red card and the brand's burgundy palette.

Client: iFood Benefícios Agency: XXXX Creative Direction: XXXX Art Direction: Ian Lucarelli Copywriting: XXXX Motion: XXXX
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
IFOOD BENEFÍCIOS
© 2026 Ian Lucarelli