PADERRI RECEITAS
A recipe series for Paderri that turns the brand's breads into easy, appetizing dishes for every moment of the day.
A social content series for Paderri built around simple recipes made with the brand's breads — from avocado toast on Baguete Brioche to hot dogs on Pão de Leite and rabanada with Brioche Trançado.
Shot top-down in a warm, sunny kitchen, each film walks through the recipe step by step, always bringing the product to the center of the table. The series was complemented by still-life posts that place the breads in everyday moments like breakfast, picnics and afternoon snacks.
Client: Paderri
Agency: XXXX
Creative Direction: XXXX
Art Direction: Ian Lucarelli
Photography & Film: XXXX
Food Styling: XXXX
