SEU PAI PODE TUDO
A Father's Day campaign for Casas Bahia that celebrates the many ways of being a dad — with João Gomes and Bia do Brás.
A Father's Day campaign for Casas Bahia starring music and entertainment personalities João Gomes and Bia do Brás.
Built around the idea that there are many ways of being a father, the campaign uses their personalities and on-screen chemistry to create a playful, relatable and distinctly Brazilian story — connecting the emotional territory of Father's Day with the retail universe of Casas Bahia.
Client: Casas Bahia
Agency: Pullse
Creative Direction: Angelo
Art Direction: Ian Lucarelli
Copywriting: Karin Eduardo
Production: Artmont