PONTOsemFRIO
Pontofrio covered the word “frio” on its own stores to become “Ponto Sem Frio” — and invite people to donate warm clothes.
A winter clothing drive for Pontofrio that turned the brand's own name into a call to action.
By covering the word “frio” across store façades, Pontofrio became “Ponto Sem Frio”, inviting people to donate warm clothes and help change the winter for families in need. The idea extended from the stores to film and social content.
Client: Pontofrio
Agency: Pullse
Creative Direction: Angelo
Art Direction: Ian Lucarelli
Copywriting: Karin Eduardo, Isabela Sodero
Production: Artmont