MAIS QUE UMA CONTA DIGITAL
The launch of Casas Bahia Pay, the group's new digital account — positioned as much more than an everyday banking app.
A launch campaign for Casas Bahia Pay, the new digital account from Grupo Casas Bahia.
Under the concept “More Than a Digital Account”, the campaign walks through the app's features and possibilities, positioning it as a financial experience that goes beyond everyday banking — told with the energy and familiarity of the Casas Bahia brand.
Client: Casas Bahia
Agency: Pullse
Creative Direction: Angelo
Art Direction: Ian Lucarelli
Copywriting: Karin Eduardo
Production: Artmont