JOÃO GOMES E CASAS BAHIA
A series of films bringing João Gomes into Casas Bahia's communication across different moments of the year.
A series of films created with João Gomes, bringing the artist into Casas Bahia's communication across different moments of the year.
The partnership began with an emotional Father's Day story built on music, family and personal connection. It continued with a campaign for Casas Bahia Carnê, translating the artist's authentic personality into a lighter, retail-driven conversation with the brand.
Client: Casas Bahia
Agency: Pullse
Creative Direction: Angelo
Art Direction: Ian Lucarelli
Copywriting: Karin Eduardo
Production: Artmont