O HIDRATADO CHEGOU
The launch of Lavitan Hidro, the brand's first isotonic drink, with Neymar Jr. as the face of the product.
A launch campaign for Lavitan Hidro, Lavitan's first isotonic drink. In 2025 the brand partnered with Neymar Jr. as the face of the new product, bringing sports, energy and entertainment together in a campaign built around his personality and cultural relevance.
The partnership unfolded across a complete campaign — from the hero film to digital and social content — introducing Lavitan Hidro to a new audience and establishing it in the brand's portfolio.
Client: Cimed
Agency: Jotacom
Creative Direction: Luiz Barella
Art Direction: Ian Lucarelli
Copywriting: XXXX
Production: XXXX
